Founder, Holistic Spirits Co.
Amy Holmwood is the founder of Holistic Spirits Co, along with a health and wellness entrepreneur and advocate of holistic health solutions. Amy created the brand and its two products, Origen Specialty Vodka and Harmony Gin, in response to a lack of innovation within the spirits industry and a lack of transparency around ingredients.
Inspired by personal experiences with health issues since her childhood, Amy began early on in her life to embrace healthy eating. As she grew older and more aware of the need for innovation in the world of health and wellness, she was drawn to the genomic sciences that focus on natural alternatives. Rather than rely solely on traditional Western medicine,
Amy favors the use of Nutrigenomics and Biohacking; she sees these innovative fields as the future of disease prevention and in the treatment of aging. Amy has also long been engaged in the LOHAS (Lifestyles of Health and Sustainability) market, an emerging area in the health and wellness community and one of the fastest growing sectors of the global economy.
Armed with this innate curiosity surrounding holistic medicine and desire to provide consumers a better way to drink, Amy founded Holistic Spirits Co and brought Woody Harrelson on board after he sampled the Origen Specialty Vodka. An acclaimed actor and longtime vegan, Woody was introduced to Amy through a friend and was immediately hooked after trying the liquid. From there, he knew he had to be a part of her mission to provide a cleaner way to drink.
Amy comes by her passions honestly; her paternal Great Grandfather was a beer industry mogul who oversaw Canadian Breweries, Ltd, now under the Molson Coors umbrella, and her maternal Great Grandmother was the pioneering industrial engineer Lillian Gilbreth, who was known to say: “Be a genius at the art of living.”
It’s not surprising then that Amy has adopted a fervent interest in pushing limits and contributing to disruptive innovation. When faced without an alternative drinking option that spoke to her health consciousness, she decided to create her own.
Amy earned a BBA in International Business from George Washington University. She holds a Nutrition Science Certification from the Stanford Center for Health Education, and a Master’s Degree in Biotechnology Enterprise from John Hopkins University.
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Website: Holistic Spirits
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If you want to hear more episodes from women in the spirits industry, listen to this episode from Maggy Gomez, From Fashion to Mezcal.